Showing posts with label Street Culture. Show all posts
Showing posts with label Street Culture. Show all posts

Wednesday, March 27, 2013

Sole Meet, My Joho is baaaaaaack


Just when they thought Joho had little to offer to SA street culture, Sneaker Toungues and the Sunday School Foundation presents Sole Meet. You know how Joburg influences the rest of South Africa and therefore the rest of Africa, since America gets most of their primary artistic elements from African, you will do the math on what follows. In essence this is just another movement that aims to rejuvenate the street culture spirit of Johhanesburg in a rather relevant and inclusive way. 

This very first event by Sole Meet will be based on you bringing your dope kicks to swap with other fellow sneaker heads’, bring your dirty kicks for the sneaker wash and later on we have a screening.

This saturday 30 March 2013. The Alex Theatre. Stiemen Str. Braamfontein, from 1pm til late.


Wednesday, March 13, 2013

Coloureds did it first

“Naaaaaaah man, you know what I would like to have?- one of those loop earrings with a spade shape accessory thingy hanging on them, now those are classic”, those were the words that inspired this article. I recently had a rather interesting conversation with my girlfriend about Johannesburg's coloured youth culture; a conversation that revealed to us both a number of emerging urban/JHB  trends that have for the longest time been embraced by the coloured community.


I have had the privilege of being exposed to Johannesburg's coloured youth street culture as a black boy at various stages in my life. From attending primary school in a  dominantly coloured community, to having coloured team mates on the sporting field, coloured class mates at a model C school and later making more coloured friends at Varsity. This experience has been something of a bitter/sweet fest equivalent, simply because of the obvious reason that every culture has its fair share of negative aspects in as much as the inverse. This article will however not feed into the negative stereotypical knowledge of the coloured youth culture (for many have already done this, shout out to Khuli Roberts)  but rather discuss what they have long embraced and the rest of us caught on to at a later stage of our street culture growth.



Backstreet – Don’t leave me, Bone Thugs n Harmony and Dear mamma by Tupac Shakur would be that anthem I would hear from every second taxi on my way to Reigerpark primary school back in 1997. At the school gate would be a kool senior character that would have an even cooler name like Zane or Rocky. Zane would often be caught and forced to take off his loop earring that had kool accessories hanging on it (a common earring known as the sleeper earring) by the principle or prefects. Rocky, who is Zane’s equally kool friend would also be reprimanded for wearing a chuff kop spottie (Old school design of a bucket hat), Converse All Star sneaker and a gold necklace and bracelet (simply known as a “chain”) and as part of his uniform; he would remove the jewellery yet still feel kool cause of the permanent gold dental jewellery they can’t possibly find a way to remove from his teeth.


Fast forward to eight years later, I find myself in the same high school as Zane’s younger brother, Dexter. Dexter had his older brother’s old school cool demeanor except that his was more new school vibe. Dexter would be seen hanging out with his fellow coloured friends, most with that curly high top fade hairstyle (Coloured's should have patented this hairdo already- I mean really) with the exception of that one friend you’d swear was black cause of his nappy hair. Dexter's nappy hair(ed) friend is Dustin; Dustin had a high top fade except his was not curled. He had the meanest boat shoe collection he referred to as Sebago which is the brand’s name and not the actual shoe style. Dexter’s younger brother on the other hand had crazy colour ways of Timberland boots. Dustin’s younger brother is Paisley; Paisley had a phly girlfriend which complimented his swag with her crazy Nike Air Max 90, Nike Court tradition sneakers and patent Cavella shoes that she would religiously wear with track pants and eclectic Lacoste T-shirts.


Before this article seems like an interlude preceding an episode of Intersexion, allow me to break down its moral if you haven’t as yet figured it out. Current South African street trends such as the sudden appreciation of Air Max 90 kicks, the trendy high top fade hair cut and the hype on gold chains amongst other trends have long been part of the urban coloured community. You may have a narrow, hence stereotypical knowledge of the coloured community as a unruly and uncultured nation but little do most know that the trends they are hype beasting on today were and are still pioneered by this great nation that has arguably established the longest standing street culture and remained loyal up to this day. So next time you ride a street culture trend, best believe that coloureds probably did it first. and oh, before you talk side ways, check the 5 panel cap your wearing or wanna cop, do research about the first local brand to pioneer it in South Africa and who owns it.

Wednesday, December 12, 2012

Puma Social - lets break it down

The Puma Social has been the talk of the town, Braamfontein part of Joho town to be specific. It has without a doubt earned its spot as one of the most reliable joints to not only offer great entertainment but a potentially unforgettable experience, emphasis on “experience”.


In the past few years, we have seen a number of brands effort to reach their market through lifestyle marketing; street culture to specific, some utilising cliché methods while others opted for more conventional strategies, too safe to say the least!


This year on the contrary has seen interesting campaigns led arguably by the top three commercial clothing brands in South Africa. Nike maintained its allegiance with sports through its “Run Jozi”, Str.Kings (Basketball) amongst other sporting activities and campaigns; Adidas appealed to street art with its “AdiBus  Tour” which boasts the  Jeremy Scott original and other animated designs, the search for SA’s most original crew and most recently the "I art Woodstock"; "I art Soweto" and "I art Joburg" campaign based at Maboneng precinct (pretty cliché spots if you ask me but it works). Lastly, Puma brought the “After hour athletes” campaign- the inspiration behind this offering.

Nike, Adidas and Puma, I honestly haven’t had much interest in blogging about the former two brand’s campaigns, Puma on the other hand has offered something worth exploring. So then, what gets a huge crowd lining up for hours to get into the Puma social events every Friday night? Could it be that entrance is free when registered on their online site (smart way to gather data); is it the smiley face the friendly lady draws on your hand when you enter, the amazing after hour sport games that make one reminiscent about their childhood, the relatively cheaper drinks, the imaginative photo booth, amazing performances or the cross culture and racially diverse audience???????. IT’S ACTUALLY ALL OF THAT.


To cut to the chase- Puma Social events not only offer great entertainment but an overall impeccable experience through a complimentary fusion of lifestyle and sports. A big Shout Out to Puma for successfully executing a campaign that fairly appeals to a diverse market and giving me something worth blogging about. Its about time that these commercial brands no longrer get commanded for achievements of their Western cousins' campaigns or former campaigns. In all fairness this post may not have acknowledge all relevant campaigns by the discussed brands, however we wish to see more innovative and relevant campaigns in the following year.


 Pictures by Paul Ward




Thursday, September 20, 2012

Flying with the Eagle to STR.CRD

A couple of days ago Sneak-Peak got a pleasant email from Fish Eagle Brandy and it went a little something like this "Ayo Sneak-Peak the streets been saying all sorts great things bout you and that your thee platform to reach out to when a big commercial brand like us wishes to reach out to the streets", well they didn't really say it like that but that was the idea. Fish Eagle Brandy has decided to reach out to SA street culture by being part of the main sponsors of the most anticipated street culture event in Africa that we all know as STR.CRD 2012.


A lot of Sneak-Peakers will be glad to learn that Fish Eagle Brandy is giving away double tickets to STR.CRD 2012 via a quick and easy application procedure on their sites, all you got to do follow these easy 3 steps:


1.     1.   Go to www.fisheagle.co.za and sign up to Eagle Air (or login if already a member).
2.     2.   Go to the events tab at the top of the page and find the STR.CRD party.
3.      3.  Click Get me on board to RSVP



For the twitter streets, we got you by also giving you a chance to also scoop up double tickets to STR.CRD 2012 by simply letting us know how you intend on looking fresh for STR.CRD by mentioning @FishEagleBrandy and using the hash tag #StayFly4STRCRD, the best part about this is that Fish Eagle will also be giving away a pair the limited Nike Air Yeezy 2s at STR.CRD on the 29th of September 2012. For greater things to come like Fish Eagles Facebook page and be on the know about their "Sneaker-themed September".

Tuesday, July 10, 2012

Sneak-Peaking the Play Griffin Session


Last year saw the rebranding of what was an ordinary energy drink that transformed its image into one that has become synonymous to South African street culture. Play Energy Drink launched its recent orange griffin logo last year through diverse marketing avenues and later established a group of veterans in South African urban street culture known as the Play Heroes.


The Play Heroes consist of ten characters that supposedly represent various sectors of South African street culture, consisting of DJ Kenzhero (A great in Hip-Hop DJ fraternity), Wandile and Wireless G (Team Thesis), Nick Kaoma (Co-Founder of Head Honcho wear), Andile Cele (founder of DOPE store and wear), DJ Akio (Founder of KOL and Collide-A-Scope records), Tshidiso Maduna and Girland Masola (Team 1808) and lastly Max Mogale (Photographer of note)


I attended the first day of the 2 day Play Griffin Session held at the Bus factory in Newtown and what I found most interesting about the event was the rather compromised attendance. The event was well commercially marketed and had 10 of the supposed street culture heroes marketing the event in their personal level. What concerns me is the fact that 10 of the supposed street heroes failed to at least lure ten thousand people to the event on that day (that’s 1000 people each) and these are meant to be our street culture heroes?!?!. I am not one to hate on fellow street cultured individuals however I feel that we should re-assess who our true street heroes are, is it the people we see on TV, Street culture veterans or the kids walking and living in the streets on a daily? Without sounding overly critical, let’s enjoy this Sneak-Peaking Play Griffin Session video clip.

Monday, February 6, 2012

Sneak-Peaking with AD85

We've been slacking on bringing you our Sneak-Peak talks on the streets so we will start by expressing our apologies. APOLOGIES. yap thats outta the way. We redeem ourselves by bringing you a chat with one of the realest characters in domestic street culture. Ayanda Njanya known as AD85 in the streets.



AD85 is the man behind Throw Down Events, AquarianOxRadio and a number of other credible hustles which explains why brands such as Nike and Nixon aligned themselves with him. Without giving away too much about about the dude, go ahead and enjoy our clip. ShoutOut to Vice for the sick pic of AD85 tagging our Sneak-Peak kick.