“Baba-What?!?” is the common reaction I receive when I tell people the name of these vibrant peak-caps with African pattern that I’m forever rocking. Babatunde headwear is a brainchild of an ever-chilled fashion stylist and traveler, Gareth Cowden.
Babatunde is a Yoruba (Nigerian) name. Translated the word means "the father returns". The philosophy behind Babatunde is to urge the fathers to return to Africa. Men to behave like men - accept responsibility and accountability for yourselves. Nurture and be there for your families. Women – should accept nothing less!
Sneak-Peak had a one-on-one with Gareth at the most appropriate of places and one of the distributors of Babatunde headwear, 22 Juta Str boutique. Gareth explained to us the inspiration behind Babatunde and its relevance in African street culture. Enjoy the video interview clip