Thursday, November 17, 2011

Adidas goes authentically Originally

We met this guy a few months ago at the annual Street culture event STR.CRD which was hosted in Johannesburg this time around. We were amongst numerous sneaker customisers that day but what stood out about this fellow is that he did his art on classical Adidas Stan Smith unlike most who prefered Nike Dunks and AF1s because of the street culture that accompanies those kicks unlike an Adidas kick named after an english tennis player and thus no relation to kids on the streets.

Atang is the name of this graffiti artist and an official Adidas original embassorder who creates the most aesthetic and culturally relevant sneaker customisations on a sneaker that has little to do with African patterns and culture, This was a great discovery and fresh approach to sneaker customisation in SA, since seeing is believing you can catch Atang this saturday from 12 noon till 4pm at Melrose Arch and have your Adidas original customised.

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