Sneak-Peaking with the Royalfam

The Royalefam is a freelance apparel and footwear design, corporate identity and logo design, and design consulting for brands and is based in Singapore. Royalefam must be one of the only international brands that respect, treat and understand that sneakers are one of the most personal belongings to urban kids globally. Their work is evidently filled with pride, passion and no limitations, hence their motto "Evolve Beyond".


Royalefam consists of Sue and the notorious Mark SBTG (One of the best sneaker customisers in the world), We bumped into them while they were in South Africa and ambushed them for an interview as we always do. Lets watch the amazing interview clip of the Royalefam

Adidas goes authentically Originally

We met this guy a few months ago at the annual Street culture event STR.CRD which was hosted in Johannesburg this time around. We were amongst numerous sneaker customisers that day but what stood out about this fellow is that he did his art on classical Adidas Stan Smith unlike most who prefered Nike Dunks and AF1s because of the street culture that accompanies those kicks unlike an Adidas kick named after an english tennis player and thus no relation to kids on the streets.

Atang is the name of this graffiti artist and an official Adidas original embassorder who creates the most aesthetic and culturally relevant sneaker customisations on a sneaker that has little to do with African patterns and culture, This was a great discovery and fresh approach to sneaker customisation in SA, since seeing is believing you can catch Atang this saturday from 12 noon till 4pm at Melrose Arch and have your Adidas original customised.

Sneak-Peaking with Babatunde headwear

“Baba-What?!?” is the common reaction I receive when I tell people the name of these vibrant peak-caps with African pattern that I’m forever rocking. Babatunde headwear is a brainchild of an ever-chilled fashion stylist and traveler, Gareth Cowden.

Babatunde is a Yoruba (Nigerian) name. Translated the word means "the father returns". The philosophy behind Babatunde is to urge the fathers to return to Africa. Men to behave like men - accept responsibility and accountability for yourselves. Nurture and be there for your families. Women – should accept nothing less!

Sneak-Peak had a one-on-one with Gareth at the most appropriate of places and one of the distributors of Babatunde headwear, 22 Juta Str boutique. Gareth explained to us the inspiration behind Babatunde and its relevance in African street culture. Enjoy the video interview clip

Urbn Cult Lifts Off at STR.CRD

Experience the art of urban culture with URBN.CULT  Magazine – the themed online magazine targeting the young urban professionals (yuppies) between the ages of 16 and 24. The magazine can be expected as often as the 2nd month since the last issue on

The Urbn.Cult magazine celebrates youth culture in the form of art, music, fashion and business through looking at each of these aspects from an art perspective e.g. the art of music creation instead of its materialistic aftermath (pun intended).

This magazine will be launched on the 24th of September at Africa’s biggest annual street culture event STR.CRD. Promotional activities for the magazine include our presence being bolstered by you on social networks, blogs, media and personal networks. Without you, the reader we are just a wasted data bundle.

Urbn.Cult magazine boasts a collective of dynamic creative’s all under the age of 22; the scope of our team comprises of a female fine arts expert, Kelebogile who recently got back from an international exhibition in Thailand.Nation our videographer/photographer extraordinaire whose portfolio is quite a mouthful actually.

<<<<< Writer of note Mr.Calibre, a rapper from the 

duo Fratpack and also a Vodacom Color

 and Ray Ban ambassador;   

Splash >>>>>>   a techno fashion and design geek whose creativity received international acclaim… from who? The creative team of lookbook.nu;

  <<<<<< I, Frypan (Mr Sneak-Peak) our very  own sneaker head whose knowledge

of the sneaker game stretches decades

and he’s only 20 years old.

Gauss, our digital King >>>> and steroid blogger who has an opinion that’s a stamp of approval for many.

<<<<<<<< Last but not least our editor Jaxx , Vodacom color ambassador, passionate entrepreneur who overflows with knowledge of the aspects covered in the magazine and has impeccable writing skills.

If your gonna be at STR.CRD be sure to look out for that outrageously freshly dressed boys and girls at our URBN CULT booth.

Sneak-Peaking with Fred Mercury

Stomp The Yard, You got served and many other street dance movies just bring back all those pleasant high school memories. One thing that stood out from that era is how these street dance movies introduced a new kind of kool to the sneaker game and got a whole lot of kids on Air Force 1s and Dunks colorways, and I was also one of those kids.

 

Sneak-Peak hooked up with that "Articulate Pretty Boy" Number one ambassorder, host and MC of all Masters of Rythm shows and events, Hype Magazine columnist and student in Political science and Journalism. He goes by the name of Fred Mercury. Fred had a one-on-one Sneak-Peak chat about how the wave of street dance influenced SA sneaker game during our grown sneaker conversation. Sneak-Peakers watch this fresh Sneak-Peak clip and get schooled.

Sneak-Peak AdiBus tour

Sneak-Peak introduced you to the AdiBus with the Adibus hits Soweto this weekend post. We knew that not all could get an opportunity to check out this wonder, thats the reason we laced up our kicks and went for an *exclusive* tour in the AdiBus, just so we can bring it home for all Sneak-Peakers. My fellow Sneak-Peakers allow us to introduce you to that AdiBus.

Adibus hits Soweto this weekend

Which other classic brand has and still  is well celebrated by most men and women of all ages then Adidas? Thats the reason Adidas Original decided to launch a campaign to promote and celebrate the brand in 2008.

This campaign comes in a form of a Adidas tour bus named AdiBus which features the classic blue and white logo and three stripes with a sweet touch of an on-board photo booth, screen and sound. The Adibus showcases Adidas exclusive ranges along with other numerous ranges of their classics showing on the screen.

If your in or around Soweto this weekend, its your turn. Come through and Sneak-Peak the AdiBus at the Thesis Social Jam.